Lenz M. Moser V. is the Chief Winemaker of Chateau Changyu Moser XV and frequently travels to China during harvest period in Ningxia, closely supervising the vintages’ growing, aging and blending.

Knowing Mr. Moser as a member of one of Austria’s most famous winemaker families, it’s hard to believe he didn’t drink wine at all until he was 23. Read to on to discover how an encounter with Robert Mondavi changed that and how he believes wine needs to bring sexy back.

What’s your favourite place in the entire world to enjoy a glass of wine?

Lenz Moser:  Wherever there are friends, partners, a good meal and a good glass of wine, I’m happy. On a special occasion, I take my better half – preferably on the 6th of a month – to a really nice restaurant and enjoy a nice bottle.

If you were to mentor someone just starting out in the industry, what piece of advice would you give them?

LM: Don’t expect to get rich, yet go premium and you will have a wonderful lifestyle in the best industry there is on this globe.

What do you believe to be some of the most pressing challenges in the industry’s near future? How could we go about solving them?

LM: The decline in consumption as other alcoholic beverages and other forms of drugs are being promoted again, particularly cannabis and spirits (there is more money for marketing). I guess wine has to work on innovation and sexiness again.

And which trends are here to stay?

LM: Call me conservative but wine is here to stay. It’s mentioned in the Bible 3.000 times so we have approval from above! And there are cycles in wine. My grandfather told me that wine is like Fashion, only the cycles are a bit longer. Every 15 to 20 years we switch between red and white. Today we’re facing a time when the whites are back on the spotlight – they’re easier to understand and to drink. And exotic wines too! Like assyrtiko from Greece, furmint from Hungary and also white cabernet form China.

What do you work towards in your free time?

LM: Wine! This is my hobby too and I’m curious. I want to know as much as possible so I learn from reading, tasting, drinking, traveling… And a bit of culture – living mostly in Vienna this year, I enjoy museums, the opera, the theatre and movies a lot.

How did you first fall in love with wine?

LM: I didn’t drink wine at all until I was 23. That summer I was doing an internship in the USA and my colleagues got me into American beer (Coors was the thing back then) and then slowly into wine as well. Yet the real kick came when I visited Robert Mondavi. He showed me his winery in Oakville and made me taste his reserve wines alongside first growths of France. And that was it, at the age of 23 I was hooked for life.

If wine wasn’t your career of choice, what would you be doing?

LM: Wine.

Which fellow speaker are you looking forward to hearing from the most at MUST 2019?

LM: All of them but Gaja Gaia is the one I look forward to the most. She is the epitome of the modern ambassador of wine.

We hope you’ll join Lenz Moser and other 16 world-class speakers at the third edition of MUST – Fermenting Ideas, happening June 26th-28th in Cascais, Portugal.