
The first Wine Summit to bring all industry experts together
26 27 28 JUNE 2019
CASCAIS – PORTUGAL
MUST – Fermenting Ideas is a think-tank wine summit where leading speakers, experts, journalists and guests from all over the world gather to discuss what unites us all: wine. Over the course of three days MUST offers a worldwide forum for attendees, press and wine tourism industry to actively exchange, share and challenge state-of-the-art presentations by leading wine experts who shape the future of this industry.
508+
Industry Insiders
77%
Key Decision Makers
83%
Extremely Pleased Participants
31
Different Countries
“The wine industry certainly needs a forum and this could be it“
Felicity Carter – Meininger’s Wine Business International
“It’s absolutely mandatory to come“
Gerard Basset – Master of Wine and Master Sommelier
“The impressive list of speakers that makes it absolutely unique“
Willi Klinger – Managing Director Austrian Wine Board
“The wine industry certainly needs a forum and this could be it“
Felicity Carter – Meininger’s Wine Business International
“It’s absolutely mandatory to come“
Gerard Basset – Master of Wine and Master Sommelier
“The impressive list of speakers that makes it absolutely unique“
Willi Klinger – Managing Director Austrian Wine Board
WED | 26 JUNE
09:00 | ![]() |
WELCOME TO MUST FERMENTING IDEAS | Opening cerimony.... |
09:30 | ![]() |
ADAM LECHMERE | Wine tourism, can it be done without the involvement of producers? |
10:30 | ![]() |
COFFEE BREAK |
11:00 | ![]() |
GAIA GAJA | “Insect hotels” and biodiversity |
12:00 | ![]() |
PEDRO BALLESTEROS | Northern Spain, from ugly duck to swan? |
13:00 | ![]() |
LUNCH |
14:30 | ![]() |
FELICITY CARTER | Let's talk men |
15:30 | ![]() |
ERIC ASIMOV | New wines, old techniques. Rejecting modern trappings of the cellar |
16:30 | ![]() |
COFFEE BREAK |
17:00 | ![]() |
DISCUSSION PANEL | So what exactly is natural wine? |
18:00 | ![]() |
END OF SESSIONS |
THU | 27 JUNE
08:30 | ![]() |
LENZ MOSER | Making wine in China? |
09:30 | ![]() |
LISA PERROTTI BROWN | Scores aren’t everything |
10:30 | ![]() |
COFFEE BREAK |
11:00 | ![]() |
RUI FALCÃO | Colares, the most unlikely wine region on earth? |
12:00 | ![]() |
SIMON WOOLF | Has the world really learned to love orange wine? |
13:00 | ![]() |
LUNCH |
14:30 | ![]() |
DANIEL METTYEAR | World leading wine markets performance overview and e-commerce |
15:30 | ![]() |
RODRIGO SEPÚLVEDA SCHULZ | Is the wine industry missing the point on new technologies? |
16:30 | ![]() |
COFFEE BREAK |
17:00 | ![]() |
DISCUSSION PANEL | Chasing the points |
18:00 | ![]() |
HIDDEN GEMS OF PORTUGAL | A masterclass with Dirceu Vianna Junior MW |
19:30 | ![]() |
END OF SESSIONS |
FRI | 28 JUNE
08:30 | ![]() |
ANTÓNIO GRAÇA | Project to conserve the genetic biodiversity of the --Portuguese grapevine |
09:30 | ![]() |
ISABELLE LEGERON | Does it matter what wine we drink? |
10:30 | ![]() |
COFFEE BREAK |
11:00 | ![]() |
MIGUEL A. TORRES | Climate Crisis and its consequences for the European --Viticulture (including draught and water management) |
12:00 | ![]() |
PAUL MABRAY | Listen, change, adapt and transform, the new wine mantra |
13:00 | ![]() |
LUNCH |
14:30 | ![]() |
PEDRO PARRA | What is the definition of terroir? |
15:30 | ![]() |
NTSIKI BIYELA | South African wines, the best of two worlds? |
16:30 | ![]() |
COFFEE BREAK |
17:00 | ![]() |
DISCUSSION PANEL | Does it make sense to plant every variety, everywhere? |
18:00 | ![]() |
CLOSING CEREMONY |
WED | 26 JUNE
![]() |
09:00 - WELCOME TO MUST FERMENTING IDEAS | Opening cerimony.... |
![]() |
09:30 - ADAM LECHMERE | Wine tourism, can it be done without the involvement of producers? |
10:30 - COFFEE BREAK
![]() |
11:00 - GAIA GAJA | “Insect hotels” and biodiversity |
![]() |
12:00 - PEDRO BALLESTEROS | Northern Spain, from ugly duck swan? |
13:00 - LUNCH
![]() |
14:30 - FELICITY CARTER | Let’s talk men |
![]() |
15:30 - ERIC ASIMOV | New wines, old techniques. Rejecting modern trappings of the cellar |
16:30 - COFFEE BREAK
17:00 - DISCUSSION PANEL | So what exactly is natural wine? |
18:00 - END OF SESSIONS
THU | 27 JUNE
![]() |
08:30 - LENZ MOSER | Making wine in China? |
![]() |
09:30 - LISA PERROTTI BROWN | Scores aren’t everything |
10:30 - COFFEE BREAK
![]() |
11:00 - RUI FALCÃO | Colares, the most unlikely wine region on earth? |
![]() |
12:00 - SIMON WOOLF | Has the world really learned to love orange wine? |
13:00 - LUNCH
![]() |
14:30 - DANIEL METTYEAR | World leading wine markets performance overview and e-commerce |
![]() |
15:30 - RODRIGO SEPÚLVEDA SCHULZ | Is the wine industry missing the point on new technologies? |
16:30 - COFFEE BREAK
17:00 - DISCUSSION PANEL | Chasing the points |
![]() |
18:00 - HIDDEN GEMS OF PORTUGAL | A masterclass with Dirceu Vianna Junior MW |
19:30 - END OF SESSIONS
FRI | 28 JUNE
![]() |
08:30 - ANTÓNIO GRAÇA | Project to conserve the genetic biodiversity of the Portuguese grapevine |
![]() |
09:30 - ISABELLE LEGERON | Does it matter what wine we drink? |
10:30 - COFFEE BREAK
![]() |
11:00 - MIGUEL A. TORRES | Climate Crisis and its consequences for the European Viticulture (including draught and water management) |
![]() |
12:00 - PAUL MABRAY | Listen, change, adapt and transform, the new wine mantra |
13:00 - LUNCH
![]() |
14:30 - PEDRO PARRA | What is the definition of terroir? |
![]() |
15:30 - NTSIKI BIYELA | South African wines, the best of two worlds? |
16:30 - COFFEE BREAK
17:00 - DISCUSSION PANEL | Does it make sense to plant every variety, everywhere? |
18:00 - CLOSING CEREMONY
THE VENUE
Congress Center Estoril
CCE Estoril enjoys a global reputation for excellence and is consistently ranked among the world’s top convention centres.
Over 1000sqm daylight flooded space for coffee breaks, lunch and exhibition directly connected to the auditorium and workshop rooms. Catering, cafés, exhibition halls are all under one roof maximising networking potential of the event.
THE CONCEPT
Expect the Unexpected
Ideas, knowledge and information are the Must we keep fermenting to produce a better future that leads into a deeper understanding of the industry. Our motto stands for an open minded summit having wine as a kick starter for the world economy.
MUST – Fermenting Ideas was conceived to be one of the top wine events worldwide. It stands out for its high level of innovation, originality and quality of the speakers and attendees. From this blend of ideas we aim to achieve greatness.
Engage with the Masters
MUST – Fermenting Ideas instigates the perception of different points of view, sharing knowledge and discussions within the wine industry. It is a unique opportunity to all professionals to share their thoughts with speakers and other guests experiences and expertise.
The most relevant opinion leaders, specialised journalists, stimulating speakers, prestigious producers and significant researchers gather at MUST to ferment ideas and share their knowledge in the many sides of the industry – wine making, trade, wine tourism, marketing, education and communication.
FOUNDERS

Paulo Salvador
Paulo Salvador (left) is a journalist, presenter and the Editor-in-Chief of Portuguese television channel TVI. He has a long and prestigious career in television, radio and print media. He is a well-known personality and food enthusiast who has won many awards in this field.
Rui Falcão
Rui Falcão (right) is one of the most respected wine critics in Portugal. He is a consultant, book author, and a columnist for several international wine magazines. He is also a writer and guest speaker well-known for his expertise in international wine markets.
FOUNDERS

Paulo Salvador
Paulo Salvador (left) is a journalist, presenter and the Executive Editor of Portuguese television channel TVI. He has a long and prestigious career in television, radio and print media. He is a well-known personality and food enthusiast who has won many awards in this field.
Rui Falcão
Rui Falcão (right) is one of the most respected wine critics in Portugal. He is a consultant, book author, and a columnist for several international wine magazines. He is also a writer and guest speaker well-known for his expertise in international wine markets.
A wine summit where speakers, experts, journalists and guests from all over the world gather to discuss what unites us all: wine. Hear from the world’s top minds, network with fellow wine professionals, share knowledge, and join us in defining the industry’s future over the course of three days.
Get to Know Your Speakers: Pedro Ballesteros
We can’t wait to bring everyone together at MUST – Fermenting Ideas, so we’re stirring up the debate early with a series of exclusive interviews called “Get to Know Your Speakers.”
Get to Know Your Speakers: Lenz M. Moser V
We can’t wait to bring everyone together at MUST – Fermenting Ideas, so we’re stirring up the debate early with a series of exclusive interviews called “Get to Know Your Speakers.”
Get to Know Your Speakers: António Graça
We can’t wait to bring everyone together at MUST – Fermenting Ideas, so we’re stirring up the debate early with a series of exclusive interviews called “Get to Know Your Speakers.”