20 21 22 JUNE 2018

CASCAIS – PORTUGAL

20 21 22 JUNE 2018

CASCAIS – PORTUGAL

20 21 22 JUNE 2018

CASCAIS – PORTUGAL

WHAT IS MUST FERMENTING IDEAS?

MUST – Fermenting Ideas is not the usual wine industry talking shop. Our main objective is to present and discuss new trends and a variety of different perspectives for topics that we see as critical to the future of wine. We know that debating ideas always result in better knowledge and more skilful decisions and MUST – Fermenting Ideas offers the opportunity to share and discuss new wine trends with fellow professionals. The extensive programme cautiously set up promotes debate with some of the world’s most respected experts bringing together all participants of the industry.

WHAT IS MUST FERMENTING IDEAS?

MUST – Fermenting Ideas is not the usual wine industry talking shop. Our main objective is to present and discuss new trends and a variety of different perspectives for topics that we see as critical to the future of wine. We know that debating ideas always result in better knowledge and more skilful decisions and MUST – Fermenting Ideas offers the opportunity to share and discuss new wine trends with fellow professionals. The extensive programme cautiously set up promotes debate with some of the world’s most respected experts bringing together all participants of the industry.

WHAT IS MUST FERMENTING IDEAS?

MUST – Fermenting Ideas is not the usual wine industry talking shop. Our main objective is to present and discuss new trends and a variety of different perspectives for topics that we see as critical to the future of wine. We know that debating ideas always result in better knowledge and more skilful decisions and MUST – Fermenting Ideas offers the opportunity to share and discuss new wine trends with fellow professionals. The extensive programme cautiously set up promotes debate with some of the world’s most respected experts bringing together all participants of the industry.

Wonderful organization and high quality speakers

Felicity Carter – Meininger

There is a lot to learn here

Eric Asimov – New York Times

Really high caliber group of thinkers and influencers

Jamie Goode

I’ve never been in such a professional event like this

Lulie Halstead – Wine Intelligence

Friendships. No egos. In step with the industry

Birdie Quay – Sommtable.com

Exceeded expectations and I was very proud to be a part of it

Alice Feiring

WHAT YOU’LL FIND IN 2018

WHAT YOU’LL FIND IN 2018

WHAT YOU’LL FIND IN 2018

From Earth to you

HIGH ALTITUDE VINEYARDS – HERE TO STAY OR JUST A FAD?

Laura Catena

ASIA WINE TRENDS AND WHAT DOES IT TAKE TO SUCCEED IN ASIA?

Debra Meiburg

PORTUGAL, A WINE COUNTRY FULL OF PARADOXES

Rui Falcão

Communication & Wine tourism

WHAT SORT OF MEDIA SUPPORT SHOULD WE USE TO MARKET WINE?

Robert Joseph

THE ULTIMATE GOAL OF WINE TOURISM, BUILDING LOYALTY CONNECTIONS

Mariette du Toit-Helmbold

Thinking outside of the box

BIODYNAMICS, HOCUS POCUS OR TRUE RESPECT FOR MOTHER EARTH?

Frank Cornelissen

DO YOU KNOW HOW TO USE VIVINO IN YOU FAVOUR?

Heini Zacharyassen – Vivino Founder

FRENCH WINE COMMUNICATION FOR NEW CONSUMERS

Michel Bettane

ORGANISATIONS PROVIDING WINE EDUCATION. WHICH ONE TO CHOOSE?

Gerard Basset

WINE, BRAIN AND CONSUMER PSYCHOLOGY

Prof Charles Spence – Oxford University

Business

AUSTRIA LAND OF RED WINES?

Willi Klinger

DO WINE CRITICS MATTER? DOES ANYONE LISTEN TO THEM?

Felicity Carter – Meininger

Discussion panels

IS THERE ANY SPACE LEFT FOR THE TRADITIONAL WINE PRESS?

BEER INDUSTRY INVESTED HEAVILY IN A EASY WAY TO TALK TO CONSUMERS

IN TODAY’S CHANGING WORLD WHAT IS A WINE FLAW?

Stay tunned for news…

Arrive at Lisbon Airport

Departure to Estoril Congress Center

Institutional Sponsors

Contact Us

 info@mustfermentingideas.com