The first Wine Summit to bring all industry experts together

26 27 28 JUNE 2019

CASCAIS – PORTUGAL

WHAT IS MUST – FERMENTING IDEAS ?

MUST – Fermenting Ideas is a think-tank wine summit where leading speakers, experts, journalists and guests from all over the world gather to discuss what unites us all: wine. Over the course of three days MUST offers a worldwide forum for attendees, press and wine tourism industry to actively exchange, share and challenge state-of-the-art presentations by leading wine experts who shape the future of this industry.

508+

Industry Insiders

77%

Key Decision Makers

83%

Extremely Pleased Participants

31

Different Countries

The wine industry certainly needs a forum and this could be it

Felicity Carter – Meininger’s Wine Business International

It’s absolutely mandatory to come

Gerard Basset – Master of Wine and Master Sommelier

The impressive list of speakers that makes it absolutely unique

Willi Klinger – Managing Director Austrian Wine Board

The wine industry certainly needs a forum and this could be it

Felicity Carter – Meininger’s Wine Business International

It’s absolutely mandatory to come

Gerard Basset – Master of Wine and Master Sommelier

The impressive list of speakers that makes it absolutely unique

Willi Klinger – Managing Director Austrian Wine Board


SPEAKERS

An amazing line up with influent, decisive, incisive and respected opinion leaders. MUST is set to instigate ideas and promote debate over the main trends and challenges facing the wine industry.

Chief Wine Critic
The New York Times

Co-owner
Gaja Winery

RAW Wine, Consultant,
Wine Journalist, MW

Co-founder & Managing Partner
at Expon Capital

Wine Terroir
Consultant

Editor-in-Chief of Meininger’s
Wine Business International

Wine Advocate’s,
Editor-in-Chief, MW

Chief Winemaker of
Château Changyu-Moser XV

Wine Writer, Author,
Orange Wines Expert

CEO Emetry,
Industry’s foremost futurist

Agronomical Engineer, Wine Columnist,
Wine educator, MW

Dir. of Research & Development,
Sogrape Vinhos

President of
Bodegas Torres

Author, Wine Journalist,
Wine Educator

Winemaker & Owner of
Aslina Winery

Editor of Club Oenologique,
Wine Journalist

IWSR Research Director,
Africa & Wine


PROGRAMME

WED | 26 JUNE
09:00 WELCOME TO MUST FERMENTING IDEAS | Opening cerimony....          
09:30 ADAM LECHMERE | Wine tourism, can it be done without the
involvement of producers?                                                                          
10:30                                     COFFEE BREAK                                            
11:00   GAIA GAJA | “Insect hotels” and biodiversity                                                    
12:00   PEDRO BALLESTEROS | Northern Spain, from ugly duck to swan?               
13:00                                              LUNCH                                                     
14:30   FELICITY CARTER | Let's  talk men                                                                         
15:30  ERIC ASIMOV | New wines, old techniques. Rejecting modern
 trappings of the cellar                                                                                 
16:30                                     COFFEE BREAK                                               
17:00      DISCUSSION PANEL | So what exactly is natural wine?   
18:00                                          END OF SESSIONS                                             
THU | 27 JUNE
08:30  LENZ MOSER | Making wine in China?                                                                   
09:30  LISA PERROTTI BROWN | Scores aren’t everything                                             
10:30                                     COFFEE BREAK                                            
11:00  RUI FALCÃO | Colares, the most unlikely wine region on earth?                         
12:00  SIMON WOOLF | Has the world really learned to love orange wine?                   
13:00                                              LUNCH                                                     
14:30 DANIEL METTYEAR | World leading wine markets performance overview
and e-commerce
                                                                                       
15:30 RODRIGO SEPÚLVEDA SCHULZ | Is the wine industry missing the point on new
technologies?
                                                                                       
16:30                                           COFFEE BREAK                                               
17:00  DISCUSSION PANEL | Chasing the points                                                         
18:00  HIDDEN GEMS OF PORTUGAL | A masterclass with Dirceu Vianna Junior MW
19:30                                          END OF SESSIONS                                             
FRI | 28 JUNE
08:30    ANTÓNIO GRAÇA | Project to conserve the genetic biodiversity of the
--Portuguese grapevine                                                                                                     
09:30    ISABELLE LEGERON | Does it matter what wine we drink?                                    
10:30                                     COFFEE BREAK                                            
11:00    MIGUEL A. TORRES | Climate Crisis and its consequences for the European
--Viticulture (including draught and water management)                                               
12:00    PAUL MABRAY | Listen, change, adapt and transform, the new wine mantra        
13:00                                                              LUNCH                                  
14:30    PEDRO PARRA | What is the definition of terroir?                                                    
15:30    NTSIKI BIYELA | South African wines, the best of two worlds?                              
16:30                                          COFFEE BREAK                                         
17:00    DISCUSSION PANEL | Does it make sense to plant every variety, everywhere?      
18:00                                         CLOSING CEREMONY                                  
WED | 26 JUNE
09:00 - WELCOME TO MUST FERMENTING IDEAS | Opening cerimony....
09:30 - ADAM LECHMERE | Wine tourism, can it be done without the involvement of producers?

10:30 - COFFEE BREAK

11:00 - GAIA GAJA | “Insect hotels” and biodiversity
12:00 - PEDRO BALLESTEROS | Northern Spain, from ugly duck swan?

13:00 - LUNCH

14:30 - FELICITY CARTER | Let’s talk men
15:30 - ERIC ASIMOV | New wines, old techniques. Rejecting modern trappings of the cellar

16:30 - COFFEE BREAK

17:00 - DISCUSSION PANEL | So what exactly is natural wine?

18:00 - END OF SESSIONS

THU | 27 JUNE
08:30 - LENZ MOSER | Making wine in China?
09:30 - LISA PERROTTI BROWN | Scores aren’t everything

10:30 - COFFEE BREAK

11:00 - RUI FALCÃO | Colares, the most unlikely wine region on earth?
12:00 - SIMON WOOLF | Has the world really learned to love orange wine?

13:00 - LUNCH

14:30 - DANIEL METTYEAR | World leading wine markets performance overview and e-commerce
15:30 - RODRIGO SEPÚLVEDA SCHULZ | Is the wine industry missing the point on new technologies?

16:30 - COFFEE BREAK

17:00 - DISCUSSION PANEL | Chasing the points
18:00 - HIDDEN GEMS OF PORTUGAL | A masterclass with Dirceu Vianna Junior MW

19:30 - END OF SESSIONS

FRI | 28 JUNE
08:30 - ANTÓNIO GRAÇA | Project to conserve the genetic biodiversity of the Portuguese grapevine
09:30 - ISABELLE LEGERON | Does it matter what wine we drink?

10:30 - COFFEE BREAK

11:00 - MIGUEL A. TORRES | Climate Crisis and its consequences for the European Viticulture (including draught and water management)
  12:00 - PAUL MABRAY | Listen, change, adapt and transform, the new wine mantra

13:00 - LUNCH

14:30 - PEDRO PARRA | What is the definition of terroir?
15:30 NTSIKI BIYELA South African wines, the best of two worlds?

16:30 - COFFEE BREAK

17:00 - DISCUSSION PANEL | Does it make sense to plant every variety, everywhere?

18:00 - CLOSING CEREMONY

Best wine and wine tourism conference I’ve been and participated in

Mariette Du Toit-Helmbold – Marketing and Wine Tourism Leader

A think tank where we
can defend our ideas

Michel Bettane – Wine Critic

Inspiring

Debra Meiburg MW – Award-winning author, TV personality and international speaker

JOIN THE INDUSTRY’S DECISION-MAKERS

Book your seat at the table and help shape the future of wine with the world’s top experts.

Congress Center Estoril

CCE Estoril enjoys a global reputation for excellence and is consistently ranked among the world’s top convention centres.

Over 1000sqm daylight flooded space for coffee breaks, lunch and exhibition directly connected to the auditorium and workshop rooms. Catering, cafés, exhibition halls are all under one roof maximising networking potential of the event.

Expect the Unexpected

Ideas, knowledge and information are the Must we keep fermenting to produce a better future that leads into a deeper understanding of the industry. Our motto stands for an open minded summit having wine as a kick starter for the world economy.

MUST – Fermenting Ideas was conceived to be one of the top wine events worldwide. It stands out for its high level of innovation, originality and quality of the speakers and attendees. From this blend of ideas we aim to achieve greatness.

Engage with the Masters

MUST – Fermenting Ideas instigates the perception of different points of view, sharing knowledge and discussions within the wine industry. It is a unique opportunity to all professionals to share their thoughts with speakers and other guests experiences and expertise.

The most relevant opinion leaders, specialised journalists, stimulating speakers, prestigious producers and significant researchers gather at MUST to ferment ideas and share their knowledge in the many sides of the industry – wine making, trade, wine tourism, marketing, education and communication.

Congress Center Estoril

CCE Estoril enjoys a global reputation for excellence and is consistently ranked among the world’s top convention centres.

Over 1000sqm daylight flooded space for coffee breaks, lunch and exhibition directly connected to the auditorium and workshop rooms. Catering, cafés, exhibition halls are all under one roof maximising networking potential of the event.

Expect the Unexpected

Ideas, knowledge and information are the Must we keep fermenting to produce a better future that leads into a deeper understanding of the industry. Our motto stands for an open minded summit having wine as a kick starter for the world economy.

MUST – Fermenting Ideas was conceived to be one of the top wine events worldwide. It stands out for its high level of innovation, originality and quality of the speakers and attendees. From this blend of ideas we aim to achieve greatness.

Engage with the Masters

MUST – Fermenting Ideas instigates the perception of different points of view, sharing knowledge and discussions within the wine industry. It is a unique opportunity to all professionals to share their thoughts with speakers and other guests experiences and expertise.

The most relevant opinion leaders, specialised journalists, stimulating speakers, prestigious producers and significant researchers gather at MUST to ferment ideas and share their knowledge in the many sides of the industry – wine making, trade, wine tourism, marketing, education and communication.

THE VENUE

Congress Center Estoril

CCE Estoril enjoys a global reputation for excellence and is consistently ranked among the world’s top convention centres.

Over 1000sqm daylight flooded space for coffee breaks, lunch and exhibition directly connected to the auditorium and workshop rooms. Catering, cafés, exhibition halls are all under one roof maximising networking potential of the event.

THE CONCEPT

Expect the Unexpected

Ideas, knowledge and information are the Must we keep fermenting to produce a better future that leads into a deeper understanding of the industry. Our motto stands for an open minded summit having wine as a kick starter for the world economy.

MUST – Fermenting Ideas was conceived to be one of the top wine events worldwide. It stands out for its high level of innovation, originality and quality of the speakers and attendees. From this blend of ideas we aim to achieve greatness.


THE KNOWLEDGE

Engage with the Masters

MUST – Fermenting Ideas instigates the perception of different points of view, sharing knowledge and discussions within the wine industry. It is a unique opportunity to all professionals to share their thoughts with speakers and other guests experiences and expertise.

The most relevant opinion leaders, specialised journalists, stimulating speakers, prestigious producers and significant researchers gather at MUST to ferment ideas and share their knowledge in the many sides of the industry – wine making, trade, wine tourism, marketing, education and communication.


SPONSORS

Platinum

Gold

Silver

Media Partner

We need events like this to open minds
Dirk Niepoort – Fifth Generation CEO Niepoort

Innovative, fascinating,
very interesting

Martin Brown – Founder of Winesearcher

FOUNDERS

Paulo Salvador

Paulo Salvador (left) is a journalist, presenter and the Editor-in-Chief of Portuguese television channel TVI. He has a long and prestigious career in television, radio and print media. He is a well-known personality and food enthusiast who has won many awards in this field.

Rui Falcão

Rui Falcão (right) is one of the most respected wine critics in Portugal. He is a consultant, book author, and a columnist for several international wine magazines. He is also a writer and guest speaker well-known for his expertise in international wine markets.

FOUNDERS

Paulo Salvador

Paulo Salvador (left) is a journalist, presenter and the Executive Editor of Portuguese television channel TVI. He has a long and prestigious career in television, radio and print media. He is a well-known personality and food enthusiast who has won many awards in this field.

Rui Falcão

Rui Falcão (right) is one of the most respected wine critics in Portugal. He is a consultant, book author, and a columnist for several international wine magazines. He is also a writer and guest speaker well-known for his expertise in international wine markets.

MEDIA

Interested in covering the wine summit? Request a press pass online.

BLOG

A wine summit where speakers, experts, journalists and guests from all over the world gather to discuss what unites us all: wine. Hear from the world’s top minds, network with fellow wine professionals, share knowledge, and join us in defining the industry’s future over the course of three days.

Congress Organiser