THE FIRST WINE SUMMIT TO BRING ALL EXPERTS TOGETHER TO DISCUSS THE FUTURE

26 27 28 JUNE 2019

CASCAIS – PORTUGAL

WHAT IS MUST – FERMENTING IDEAS ?

A wine summit where speakers, experts, journalists and guests from all over the world gather to discuss what unites us all: wine. Hear from the world’s top minds, network with fellow wine professionals, share knowledge, and join us in defining the industry’s future over the course of three days.

Having events like MUST is extremely important

Felicity Carter – Meininger’s Wine Business International

Really high caliber group of thinkers and influencers

Jamie Goode – Wine Journalist, Author

We can learn a lot about the way people think about wine

Eric Asimov – Editor-in-Chief, The New York Times

Having events like MUST is extremely important

Felicity Carter – Meininger’s Wine Business International

Really high caliber group of thinkers and influencers

Jamie Goode – Wine Journalist, Author

We can learn a lot about the way people think about wine

Eric Asimov – Editor-in-Chief, The New York Times

450+

Industry Insiders

77%

Key Decision Makers

79%

Extremely Pleased Participants

22

Different Countries

Best wine and wine tourism conference I’ve been and participated in

Mariette Du Toit-Helmbold – Wine Tourism Expert

Modern, exciting and vital

Mattew Jukes – Wine Writer

I’ve never been in such a professional event like this

CEO Wine Intelligence

Best wine and tourism conference I’ve been and participated in

Mariette Du Toit-Helmbold – Wine Tourism Expert

Modern, exciting and vital

Mattew Jukes – Wine Writer

I’ve never been in such a professional event like this

CEO Wine Intelligence

Best wine and wine tourism conference I’ve been and participated in

Mariette Du Toit-Helmbold – Wine Tourism Expert

Modern, exciting and vital

Mattew Jukes – Wine Writer

I’ve never been in such a professional event like this

CEO Wine Intelligence

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Wonderful Cascais!

The picturesque fishermen’s village already gained fame in the 19th century when King Carlos I of Portugal said “Cascais is the place where the noble are most popular and the most popular, noble“. The ideal place for the Wine Summit.

At the grand Congress Center by the famous Casino do Estoril and its garden, MUST Fermenting Ideas’ venue will evoke a contemporary interpretation of the world of wine. It will gather emblematic materials and reassemble them in a sophisticated and disruptive fashion. Noble raw materials, will play up the blend of seriousness and audacity that will characterise the event.

The sophisticated yet comfortable living room concept main lounge where all participants, speakers and press will come together will be the perfect set to network and exchange opinions.

Expect the Unexpected

Ideas, knowledge and information are the Must we keep fermenting to produce a better future that leads into a deeper understanding of the industry. Our motto stands for an open minded summit having wine as a kick starter for the world economy.

MUST – Fermenting Ideas was conceived to be one of the top wine events worldwide. It stands out for its high level of innovation, originality and quality of the speakers and attendees. From this blend of ideas we aim to achieve greatness.

Engage with the Masters

MUST – Fermenting Ideas instigates the perception of different points of view, sharing knowledge and discussions within the wine industry. It is a unique opportunity to all professionals to share their thoughts with speakers and other guests experiences and expertise.

The most relevant opinion leaders, specialised journalists, stimulating speakers, prestigious producers and significant researchers gather at MUST to ferment ideas and share their knowledge in the many sides of the industry – wine making, trade, wine tourism, marketing, education and communication.

Wonderful Cascais!

The picturesque fishermen’s village already gained fame in the 19th century when King Carlos I of Portugal said “Cascais is the place where the noble are most popular and the most popular, noble“. The ideal place for the Wine Summit.

At the grand Congress Center by the famous Casino do Estoril and its garden, MUST Fermenting Ideas’ venue will evoke a contemporary interpretation of the world of wine. It will gather emblematic materials and reassemble them in a sophisticated and disruptive fashion. Noble raw materials, will play up the blend of seriousness and audacity that will characterise the event.

The sophisticated yet comfortable living room concept main lounge where all participants, speakers and press will come together will be the perfect set to network and exchange opinions.

Expect the Unexpected

Ideas, knowledge and information are the Must we keep fermenting to produce a better future that leads into a deeper understanding of the industry. Our motto stands for an open minded summit having wine as a kick starter for the world economy.

MUST – Fermenting Ideas was conceived to be one of the top wine events worldwide. It stands out for its high level of innovation, originality and quality of the speakers and attendees. From this blend of ideas we aim to achieve greatness.

Engage with the Masters

MUST – Fermenting Ideas instigates the perception of different points of view, sharing knowledge and discussions within the wine industry. It is a unique opportunity to all professionals to share their thoughts with speakers and other guests experiences and expertise.

The most relevant opinion leaders, specialised journalists, stimulating speakers, prestigious producers and significant researchers gather at MUST to ferment ideas and share their knowledge in the many sides of the industry – wine making, trade, wine tourism, marketing, education and communication.

THE VENUE

Wonderful Cascais!

The picturesque fishermen’s village already gained fame in the 19th century when King Carlos I of Portugal said “Cascais is the place where the noble are most popular and the most popular, noble“. The ideal place for the Wine Summit.

At the grand Congress Center by the famous Casino do Estoril and its garden, MUST Fermenting Ideas’ venue will evoke a contemporary interpretation of the world of wine. It will gather emblematic materials and reassemble them in a sophisticated and disruptive fashion. Noble raw materials, will play up the blend of seriousness and audacity that will characterise the event.

The sophisticated yet comfortable living room concept main lounge where all participants, speakers and press will come together will be the perfect set to network and exchange opinions.

THE CONCEPT

Expect the Unexpected

Ideas, knowledge and information are the Must we keep fermenting to produce a better future that leads into a deeper understanding of the industry. Our motto stands for an open minded summit having wine as a kick starter for the world economy.

MUST – Fermenting Ideas was conceived to be one of the top wine events worldwide. It stands out for its high level of innovation, originality and quality of the speakers and attendees. From this blend of ideas we aim to achieve greatness.

THE KNOWLEDGE

Engage with the Masters

MUST – Fermenting Ideas instigates the perception of different points of view, sharing knowledge and discussions within the wine industry. It is a unique opportunity to all professionals to share their thoughts with speakers and other guests experiences and expertise.

The most relevant opinion leaders, specialised journalists, stimulating speakers, prestigious producers and significant researchers gather at MUST to ferment ideas and share their knowledge in the many sides of the industry – wine making, trade, wine tourism, marketing, education and communication.

Friendships. No egos. In step with the industryBirdie Quay – Sommtable.com

This is a conference where we are looking for the futureHuiquin Ma – Prof. Agricultural, University of Beijin

Professional, flawless, elegant, style.Natalia Velikova – Texas Tech University

I was very proud to be a part of it Alice Feiring – Author, Wine Critic

An outlook of the industry that you don’t usually getVictor de La Serna – Journalist and Wine Producer

This is a conference where we are looking for the futureHuiquin Ma – Prof. Agricultural, University of Beijin

I was very proud to be a part of itAlice Feiring – Author, Wine Critic

Friendships. No egos. In step with the industryBirdie Quay – Sommtable.com

Professional, flawless, elegant, style.Natalia Velikova – Texas Tech University

An outlook of the industry that you don’t usually getVictor de La Serna – Jounalist and Wine Producer

This is a conference where we are looking for the futureHuiquin Ma – Prof. Agricultural, University of Beijin

I was very proud to be a part of it 

Alice Feiring – Author, Wine Critic

Friendships. No egos. In step with the industry

Birdie Quay – Sommtable.com

Professional, flawless, elegant, style.

Natalia Velikova – Texas Tech University

An outlook of the industry that you don’t usually get

Victor de La Serna – Jounalist and Wine Producer

FOUNDERS

Paulo Salvador

Paulo Salvador (left) is a journalist, presenter and the Executive Editor of Portuguese television channel TVI. He has a long and prestigious career in television, radio and print media. He is a well-known personality and food enthusiast who has won many awards in this field.

Rui Falcão

Rui Falcão (right) is one of the most respected wine critics in Portugal. He is a consultant, and a columnist for several international magazines. He is a writer and speaker, well-known for his expertise in international wine markets.

FOUNDERS

Paulo Salvador

Paulo Salvador (left) is a journalist, presenter and Executive Editor of Portuguese television channel TVI. He as a long and prestigious carreer in television, radio and print media. He is a well-know personality and food enthusiast who has won many awards in this field.

Rui Falcão

Rui Falcão (right) is one of the most respected wine critics in Portugal. He is a consultant, and a columnist for both the Público newspaper and Wine magazine. He is a writer and speaker and is a well-know for is expertise in international wine markets.

MEDIA

Here you have the opportunity to apply for accreditation online.

FALL IN LOVE WITH CASCAIS

CAN’T SKIP PORTUGAL

Congress Organizer

Contact Us

 info@mustfermentingideas.com
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